Cookie Policy

Last updated: 5 August 2026

This Cookie Policy explains how AMSI CONSEILS uses cookies and similar technologies on the amsi-conseils.com website.

It supplements our Privacy Policy and provides information about the types of trackers that may be used, their purposes and the options available to accept, refuse or customise their use.

Non-essential trackers are blocked until you have expressly accepted them.

1. What is a cookie?

A cookie is a small file stored on or read from your computer, telephone, tablet or other device when you visit a website.

Cookies and other trackers may, in particular, be used to:

• ensure the technical operation of the website;
• secure connections and forms;
• remember certain preferences;
• measure website traffic and performance;
• analyse browsing journeys;
• measure the effectiveness of advertising campaigns;
• personalise certain content or communications.

The term “tracker” may also refer to technologies other than cookies, such as pixels, tags, advertising identifiers or local storage mechanisms.

2. Who uses the trackers?

Trackers may be placed or read:

• directly by AMSI CONSEILS;
• by technical service providers required for the operation of the website;
• by audience measurement, advertising or analytics partners, only where the corresponding tools are enabled and your consent is required and has been obtained.

AMSI CONSEILS remains responsible for selecting the tools integrated into the website and endeavours to limit their use to the purposes described in this policy.

3. What categories of trackers may be used?

3.1. Strictly necessary trackers

These trackers are essential for the operation, security or administration of the website.

They may, in particular, be used to:

• ensure that pages are displayed correctly;
• secure contact forms;
• prevent automated or fraudulent submissions;
• maintain a secure administration session;
• remember your cookie choices;
• ensure the technical stability and security of the website.

These trackers are not used for advertising purposes and do not require your consent where they are strictly necessary for the service requested.

3.2. Audience measurement trackers

These trackers help us understand how the website is visited and used.

They may, in particular, measure:

• the number of visitors;
• the most frequently viewed pages;
• the duration of visits;
• traffic sources;
• the devices and browsers used;
• interactions with content;
• any difficulties encountered during the user journey.

Where all the conditions required for an exemption are not met, these trackers are activated only after you have given your consent.

3.3. Advertising and conversion measurement trackers

These trackers may be used to measure the effectiveness of advertising campaigns conducted by AMSI CONSEILS.

They may, in particular, be used to:

• identify that a visit originated from a campaign;
• measure a contact or diagnostic request;
• assess the performance of an advertisement;
• limit the repetition of certain advertisements;
• create advertising audiences where this feature is enabled;
• improve conversion attribution across the different channels.

These trackers require your prior consent.

3.4. Social media trackers

The website may contain links, buttons or content associated with social networks such as LinkedIn, Facebook, Instagram or TikTok.

A simple external link does not necessarily place a tracker. However, directly embedded content, an interactive button or a tracking tool may result in certain information being transmitted to the platform concerned.

Where such mechanisms are not strictly necessary, they remain blocked until you have given your consent.

3.5. User experience analytics tools

AMSI CONSEILS may use a tool designed to understand browsing difficulties and improve website usability.

Depending on its configuration, this tool may analyse:

• clicks and scrolling;
• areas viewed;
• technical errors;
• the stages of a journey;
• difficulties encountered on certain devices.

Fields containing personal or confidential data must be masked. The tool is activated only after consent where it uses non-essential trackers.

4. Services that may be enabled

Depending on the technical configuration selected by AMSI CONSEILS, the following services may be used on the production version of the website.

• Infomaniak: hosting, security and technical operation — strictly necessary — no consent required where essential.
• Google Analytics 4: audience measurement and performance analysis — statistics — after consent, unless configured in a manner that legally qualifies for an exemption.
• Google Ads: conversion and advertising campaign measurement — advertising — after consent.
• LinkedIn Insight Tag: measurement of LinkedIn campaigns and audience creation — advertising and social media — after consent.
• Meta Pixel: measurement of Facebook and Instagram campaigns — advertising and social media — after consent.
• TikTok Pixel: measurement of TikTok campaigns and conversions — advertising and social media — after consent.
• Microsoft Clarity: analysis of user experience and journeys — behavioural analytics — after consent.

Only tools that are actually enabled in the website configuration may place or read trackers.

5. How is your consent collected?

On your first visit, a banner allows you to make a free choice.

You may:

• accept all non-essential trackers;
• refuse all non-essential trackers;
• customise your choice by category;
• continue to use the strictly necessary website features.

The button used to refuse trackers must be presented with a level of accessibility and simplicity comparable to the button used to accept them.

Failure to make a positive choice does not constitute consent. Until you accept a category, the corresponding trackers remain disabled.

6. How can you change or withdraw your consent?

You may change your decision at any time, without justification and without affecting access to the website’s essential content.

To change your preferences, use the permanent link:

“Manage my cookies”

This link must remain accessible from the website footer.

Withdrawal of consent prevents new placements or readings associated with the refused categories. Trackers that are already present must be deleted or disabled where technically possible.

7. How long is your choice remembered?

Your choice to accept or refuse is stored for six months, unless regulations change, the tools used change substantially or it becomes necessary to request your consent again.

At the end of this period, the banner may be displayed again.

Manually deleting cookies from your browser may also result in a new consent request during a subsequent visit.

8. Tracker lifespan

The lifespan of a tracker depends on its purpose, nature and the tool concerned.

AMSI CONSEILS ensures that retention periods are limited to what is strictly necessary and are reviewed regularly.

• Session trackers normally expire when the browser is closed or the session ends.
• The tracker that records your consent choice is retained for six months.
• Audience measurement trackers that qualify for an exemption must comply with the periods and conditions imposed by applicable regulations.
• Advertising trackers are retained for the period configured in the relevant tool, within the limits required for their purpose.

A technical inventory must be kept up to date to identify the name, provider, purpose and lifespan of every tracker actually used.

9. Audience measurement trackers exempt from consent

Certain audience measurement trackers may, subject to strict conditions, be exempt from consent.

This exemption requires, in particular, that the trackers:

• be strictly limited to measuring the website’s audience;
• be used exclusively on behalf of AMSI CONSEILS;
• not allow an individual to be tracked across several websites;
• not be used to create advertising profiles;
• not allow data to be combined with other processing activities;
• produce statistics limited to what is necessary to improve the service.

If all these conditions are not met, prior consent remains mandatory.

10. Consequences of refusal

Refusing non-essential cookies does not prevent access to the website’s main pages, content and forms.

However, it may limit:

• detailed measurement of your browsing;
• personalisation of certain content;
• display of embedded third-party content;
• measurement of advertising conversions;
• certain features associated with social networks.

Strictly necessary functions remain available.

11. Browser settings

You may also configure your browser to accept, refuse or delete certain cookies.

The available settings vary depending on the browser and device used.

These settings may supplement the management tool offered by AMSI CONSEILS, but they do not replace the consent mechanism available on the website.

Deleting all cookies may also remove the stored record of your refusal and cause the banner to reappear on a subsequent visit.

12. Transfers of data outside the European Union

Certain providers of analytics, advertising or social media tools may process data from countries located outside the European Union or the European Economic Area.

Where such transfers take place, AMSI CONSEILS ensures that they are based on a mechanism recognised by applicable regulations, such as:

• an adequacy decision;
• standard contractual clauses;
• appropriate additional safeguards;
• any other legally recognised mechanism.

Further information is available in our Privacy Policy.

13. Your rights

Where trackers result in the processing of personal data, you may, subject to the conditions laid down by applicable regulations, exercise in particular:

• a right of access;
• a right to rectification;
• a right to erasure;
• a right to restriction of processing;
• a right to object;
• a right to withdraw consent.

You may submit your request to AMSI CONSEILS:

• through the contact form;
• by email to the address stated in the legal notice.

You also have the right to lodge a complaint with the French data protection authority, the Commission nationale de l’informatique et des libertés (CNIL).

14. Updates to this policy

This policy may be amended to reflect:

• a regulatory development;
• a recommendation from the supervisory authority;
• a change in the tools used;
• a change to the website or its features;
• a change in the tracker configuration.

The date of the latest update is stated at the top of the page.

15. Contact AMSI CONSEILS

For any question concerning cookies, trackers or the protection of your personal data, you may:

• read our Privacy Policy;
• read our Legal notice;
• use our contact form.

AMSI CONSEILS is committed to providing transparent information and respecting your privacy choices.