Privacy Policy

Last updated: 5 August 2026

AMSI CONSEILS attaches particular importance to protecting the privacy and personal data of its clients, prospects, partners and website visitors.

This Privacy Policy is intended to provide clear and transparent information about the processing of personal data carried out in connection with the use of the website amsi-conseils.com, our forms, communications and consultancy services.

Such processing is carried out in accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act.

1. Scope of this policy

This policy applies to personal data collected by AMSI CONSEILS, in particular when you:

• browse the website;
• complete a contact form or request a diagnostic;
• request a quotation or information about our services;
• subscribe to a newsletter or professional communication;
• communicate with AMSI CONSEILS by email, telephone or social media;
• become a client, prospect, partner or service provider of AMSI CONSEILS.

2. Data controller

The controller responsible for the personal data processing described in this policy is:

AMSI CONSEILS
A French consultancy specialising in digital strategy, e-commerce, CRM and omnichannel performance
Website: https://amsi-conseils.com/

For any question concerning your personal data or to exercise your rights, you may use the contact form available on the website or write to the dedicated email address stated in the legal notice and on the Contact page.

3. Personal data collected

AMSI CONSEILS takes care to collect only the data necessary for the purposes pursued.

3.1. Data provided directly

When you contact us or request a service, we may collect the following information:

• first name and surname;
• email address;
• telephone number;
• company name;
• job title or position;
• business sector;
• the content of your request;
• information required to prepare, perform or monitor an engagement;
• billing data and administrative information required for the contractual relationship.

3.2. Data collected while browsing

Subject to your choices regarding cookies and trackers, certain technical data may be collected automatically while you browse:

• IP address;
• browser type and operating system;
• type of device used;
• pages viewed;
• date and duration of visits;
• source through which you reached the website;
• interactions with pages and content;
• identifiers or data generated by authorised cookies and other trackers.

4. Purposes of processing

The personal data collected may be used for the following purposes:

• responding to requests for contact, information, quotations or diagnostics;
• analysing the context and needs expressed by a prospect;
• preparing, entering into and performing consultancy services;
• managing the operational, administrative and commercial follow-up of engagements;
• managing invoicing, payments and accounting obligations;
• sending newsletters, analyses, invitations or professional communications;
• conducting business development activities in compliance with applicable regulations;
• measuring website traffic and performance;
• improving the content, user journeys and services offered;
• ensuring website security, preventing misuse and detecting fraudulent attempts;
• complying with the legal and regulatory obligations applicable to AMSI CONSEILS.

5. Legal bases for processing

Depending on the nature of the processing, AMSI CONSEILS relies on one of the following legal bases:

5.1. Consent

Consent may be used in particular for:

• subscription to a newsletter;
• the placement of non-essential cookies and trackers;
• certain electronic marketing activities;
• the processing of optional information that you choose to provide.

5.2. Performance of pre-contractual measures or a contract

This legal basis applies where processing is necessary to:

• respond to a request for a quotation or service;
• prepare an engagement;
• perform a contract;
• manage the follow-up of a service or client relationship.

5.3. AMSI CONSEILS’ legitimate interests

Legitimate interests may justify, in particular:

• improving the website and services;
• securing the technical infrastructure;
• managing relationships with professional clients and prospects;
• certain business development activities compatible with the reasonable expectations of the individuals concerned;
• preventing misuse and fraud.

5.4. Compliance with a legal obligation

Certain processing activities are necessary to comply with the accounting, tax, administrative or judicial obligations applicable to AMSI CONSEILS.

6. Mandatory or optional nature of information

Fields identified as mandatory in forms are required in order to process your request.

If this information is not provided, AMSI CONSEILS may be unable to respond, prepare a proposal or perform the requested service.

Other information is optional and is used solely to better understand your situation or personalise the response provided.

7. Recipients of personal data

The data collected is accessible only to persons and organisations that need to know it in the course of their duties.

It may, in particular, be disclosed to:

• authorised persons within AMSI CONSEILS;
• service providers responsible for hosting and technically maintaining the website;
• email and electronic communication service providers;
• providers of CRM, audience measurement or business management tools;
• professional advisers, accountants or service providers involved in managing the business;
• administrative or judicial authorities where required by law.

Service providers acting on behalf of AMSI CONSEILS are required to process data only in accordance with the instructions received, preserve its confidentiality and implement appropriate security measures.

AMSI CONSEILS does not sell the personal data of its visitors, prospects or clients.

8. Retention periods

Data is retained only for as long as necessary to fulfil the purposes for which it was collected and, where required, is then archived for the statutory limitation or retention periods provided by law.

8.1. Contact requests and prospects

Data relating to prospects and contact requests may be retained for a maximum period of three years from the date it is collected or from the last active contact initiated by the individual concerned.

8.2. Clients

Data required to manage the client relationship is retained throughout the contractual relationship.

Data used for business development purposes may subsequently be retained for three years from the end of the commercial relationship or the last active contact.

8.3. Administrative and accounting data

Contractual, accounting and tax documents are retained for the periods required by applicable regulations.

8.4. Cookies and trackers

The retention periods for cookies and consent choices are defined in accordance with applicable recommendations and specified in the website’s cookie management tool.

8.5. Requests to exercise rights

Information required to process a request to exercise rights is retained for the time needed to handle the request and is then archived so that AMSI CONSEILS can demonstrate compliance with its obligations.

9. Cookies and other trackers

The website may use cookies or similar technologies in order to:

• ensure its technical operation and security;
• remember visitors’ preferences;
• measure traffic and performance;
• analyse browsing journeys;
• personalise certain content;
• measure the effectiveness of advertising campaigns when such tools are enabled.

9.1. Strictly necessary cookies

Cookies that are essential for the operation, security or provision of a service expressly requested may be placed without prior consent.

9.2. Cookies requiring consent

Audience measurement cookies that do not qualify for an exemption, as well as personalisation, advertising or tracking cookies, are placed only after a valid choice has been expressed.

The cookie management banner allows you to:

• accept non-essential trackers;
• refuse them just as easily;
• customise your choices by category;
• withdraw or change your consent at any time.

A permanent link such as “Manage my cookies” must remain accessible from the website footer.

Your browser settings may also allow you to restrict certain cookies, but this does not replace the consent collection and management tool provided on the website.

10. Your data protection rights

Subject to the conditions laid down by applicable regulations, you may exercise the following rights:

• the right of access to your personal data;
• the right to rectify inaccurate or incomplete information;
• the right to erase certain data;
• the right to restrict processing;
• the right to object to certain processing activities;
• the right to data portability where applicable;
• the right to withdraw your consent at any time;
• the right to define instructions concerning the use of your data after your death, under the conditions laid down by French law.

Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.

Certain rights may be restricted where the retention or processing of data remains necessary to comply with a legal obligation, perform a contract or establish, exercise or defend legal claims.

11. How can you exercise your rights?

You may exercise your rights:

• through the website contact form;
• by email to the address stated on the Contact page and in the legal notice.

Your request must specify the right you wish to exercise and contain sufficient information to identify you.

Proof of identity will be requested only where necessary to prevent the fraudulent disclosure or alteration of data.

AMSI CONSEILS will respond within the time limits prescribed by applicable regulations.

12. Right to lodge a complaint

If, after contacting AMSI CONSEILS, you believe that your rights have not been respected, you may lodge a complaint with the French data protection authority, the Commission nationale de l’informatique et des libertés (CNIL).

Information on how to lodge a complaint is available on the CNIL’s official website.

13. Data security and confidentiality

AMSI CONSEILS implements technical and organisational measures designed to protect personal data against:

• unauthorised access;
• accidental loss or destruction;
• alteration;
• unlawful disclosure;
• misuse or fraudulent use.

Such measures may include securing access, managing user permissions, using encrypted connections, performing backups, updating technical components and restricting access to authorised persons only.

As no transmission or storage of data can be guaranteed to be entirely risk-free, AMSI CONSEILS regularly adapts its security measures to the nature of the data and the risks identified.

14. Transfers of data outside the European Union

Certain technical service providers or tools used by AMSI CONSEILS may process data from a country located outside the European Union or the European Economic Area.

Where such a transfer occurs, AMSI CONSEILS ensures that it is based on a mechanism recognised by applicable regulations, including:

• an adequacy decision adopted by the European Commission;
• standard contractual clauses approved by the European Commission;
• additional safeguards where necessary;
• any other legally recognised mechanism.

15. Links to external services

The website may contain links to websites, platforms or social networks operated by third parties.

AMSI CONSEILS does not control their privacy practices. Visitors are encouraged to review the data protection policies of these services before providing them with personal information.

16. Changes to this Privacy Policy

This policy may be updated to reflect:

• legislative and regulatory developments;
• recommendations issued by supervisory authorities;
• changes to the website and the services offered;
• changes affecting the tools or service providers used.

The date of the latest update is stated at the top of the page.

In the event of a material change, specific information may be published on the website or communicated by any other appropriate means.

17. Contact us

For any question concerning this policy, the processing of your data or the exercise of your rights, you may:

• use the form available on the Contact page;
• write to the email address stated in the website’s legal notice.

AMSI CONSEILS undertakes to review every request carefully, confidentially and transparently.