Change in revenue over the reference period
Addressing friction points across the customer journey, optimising existing features, and subsequently integrating new technologies to drive commercial performance.
EVIDENCE
Strategy only matters when it improves a decision and an outcome.
We document situations, trade-offs and results without artificial promises.
CLIENT CASE
LAUREN VIDAL - From Customer Experience to Measurable Growth - 2024 to 2026
CONTEXT : Customer journey, conversion and CRM: three drivers of a structured transformation**
Lauren Vidal’s digital transformation focused on three priorities: addressing the main friction points across the customer journey, bringing customer service in-house, and deploying a centralised tool to manage product enquiries, returns and the issuance of credit notes.
This initial phase helped streamline the customer experience and achieve an average monthly retention rate of 38%. Once these foundations had been firmly established, the brand embarked on a new phase of growth centred on abandoned basket recovery and targeted WhatsApp campaigns. Launched a year ago, these WhatsApp initiatives now generate 9% of the company’s total revenue.
Change in the overall conversion rate
Optimising the user experience, streamlining the purchase funnel, improving mobile navigation, and strengthening calls to action.
Change in the CRM email open rate
Refining customer database segmentation, personalising subject lines, and optimising the sending schedule to enhance campaign relevance.
Change in the CRM click-through rate
Delivering more targeted content, establishing a clearer hierarchy of offers, and making calls to action more prominent to boost engagement and generate more qualified traffic.
Change in social media followers
Implementing a micro-influencer strategy, gifting campaigns, competitions, and regular community engagement initiatives centred around the brand.
Change in product page views
Enriching content, optimising SEO tagging, highlighting product benefits, and improving the quality of visual assets.
Change in the add-to-basket rate
Clarifying the offer, increasing the visibility of calls to action, and adding reassurance elements to facilitate purchasing decisions.
Figures are published only where their scope and validation are clearly established.
CLIENT CASE
Les Petites Bombes - Harnessing SEO to Drive Sustainable Growth - 2025/2026
CONTEXT : An organic search strategy designed to enhance the visibility of the collections, attract a qualified audience and turn searches into commercial opportunities. Blog articles and optimised metafields were developed to strengthen SEO performance, complemented by a targeted backlink.**
Increase in qualified organic traffic over 12 months
Growth in SEO-driven sessions over a 12-month period
Increase in non-branded organic clicks
Expanding awareness of LPB beyond branded searches
Increase in strategic search queries ranking in the Top 3
Proportion of priority keywords ranking among the top three search results
Proportion of product pages optimised and enhanced
Product pages featuring a valid Hn heading structure and eligible for rich results
Proportion of mobile pages meeting Core Web Vitals standards
Optimising page loading speed, visual stability and responsiveness to deliver a smoother mobile experience and support sustainable SEO performance.
Organic traffic conversion rate
More qualified traffic directed towards pages that closely match search intent, combined with an optimised purchase journey designed to convert more SEO-driven visits into orders.
Increase in the add-to-basket rate from organic search traffic
Enhancing product pages, showcasing the offering more effectively, clarifying calls to action and strengthening reassurance elements to facilitate the transition from product discovery to purchase intent.
Figures are published only where their scope and validation are clearly established.
CLIENT CASE
Le Colibri - Turning a launch into strong local presence - 2025/2026
Since opening in December 2025, a digital launch strategy has been deployed to establish a new bistronomic address, convert local visibility into bookings and build loyalty among its first customers.
Average Google rating
Consistently high customer satisfaction, confirmed by a representative volume of reviews since opening.
Monthly customer review collection
More than ten new, genuine reviews collected each month, regularly strengthening the restaurant’s online reputation.
Local visibility on Google
Le Colibri ranked among the top three Local Pack results for priority searches within its catchment area.
Google Business Profile interaction rate
More than one in five profile views resulted in a tangible action: a phone call, directions request or website visit.
Average occupancy rate
The sittings included in the assessment recorded an average occupancy rate of over 70%.
90-day repeat visit rate
More than one in three customers acquired since opening returned within 90 days of their first visit.
Figures are published only where their scope and validation are clearly established.
Testimonials
Jacques Vidal“Over the years, AMSI CONSEILS has earned our trust through the consistency of its commitment and the relevance of its perspective. Far more than a service provider, the consultancy has become a trusted point of reference, able to inform our decisions with rigour and discernment.”
“The quality of its advice, its deep understanding of our challenges and its presence at every stage have helped embed our actions in a sustainable dynamic and consolidate the results achieved.”
Managing Director — LAUREN VIDAL
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Jean-Marc Bakouch“From the very first stages of our collaboration, AMSI CONSEILS created a genuine climate of trust, built on listening, availability and sound advice.”
“Its support, both strategic and operational, revealed new SEO and SEA opportunities, improving the quality of our traffic and the contribution of digital to our revenue.”
E-commerce Marketing Director — LES PETITES BOMBES
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Mikael Gars“Working with AMSI CONSEILS enabled us to take a more structured view of several essential dimensions of our development. Their support combined strategic vision, design sensitivity, optimisation of our CRM approach and a practical understanding of retail challenges.”
“This ability to connect brand identity, customer knowledge and the in-store experience helped us clarify our priorities and move our projects forward with greater consistency and efficiency.”
Managing Director — MARIE SIXTINE
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Albert Guetta“For more than five years, our collaboration with AMSI CONSEILS has been built on solid trust and a mutual understanding of our respective businesses. The accuracy of their advice, their strategic perspective and the consistency of their support help us combine creative standards and entrepreneurial vision with ever greater coherence.”
Founder — ADVISION STUDIO
Photo & video production
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Françoise Marchand“For more than eighteen months, AMSI CONSEILS has supported us with an accurate understanding of the challenges specific to our establishment. The trust, relevance of their advice and attentive presence have helped us structure our actions and develop Le Colibri with greater consistency and peace of mind.”
Owner — LE COLIBRI bistronomic brasserie
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